Tchaï of the Tiger, Kusmi Tea's new organic recipe in collaboration with WWF.
In collaboration with WWF, Kusmi Tea is delighted to present Tchaï of the Tiger, an organic and powerful spiced recipe. It contributes to protecting wild tigers, a species threatened with extinction and an iconic animal in tea-producing regions.
Just like chai, a traditional beverage in India, Chai of the Tiger divinely combines black tea and fragrant spices. The recipe is based on a tea variety from Thiashola, a renowned organic, ethical tea estate in southwest India in the Nilgiri region, also home to tigers protected by WWF. This black tea reveals its full strength when mixed with organic spices. Ginger, cardamom, cinnamon, and black and pink pepper all add an astonishing balance of power and sweetness to the blend, inspired by the enchanting cat it helps protect.
In an effort to speed up the protection of wild tigers in the world, Kusmi Tea will donate one euro to WWF for every tin of Chai of the Tiger sold.
This product can be sold in the following countries only: France, Italy, Spain, Germany, Austria, Czech Republic, The Netherlands, Switzerland, Luxembourg, United Kingdom, Sweden, Denmark, Finland, Norway, Canada, US, Japan.